F**News No. 3 Sep'23 - Our Monthly Summary
We're back from our summer vacation with our No. 3 edition of F**News, covering everything that caught our attention in the worlds of business, digital transformation, innovation, generative AI, marketing, and advertising during the month of August.

In this post-summer issue, what can you expect to find? As always, a little bit of everything, but here are some of the highlights:
-Troubles seem to be looming over Factorial, the Spanish HR Tech startup that achieved unicorn status, as it appears to be going through a challenging period.
-An interesting article analyzing the reasons why startups fail, with a particular focus on the main issue: the lack of a real problem to solve. It's a highly recommended read.
-The ongoing debate on whether X (formerly Twitter) should pay media outlets for their content. This discussion arose after the social media platform announced plans to charge for extensive use.
-An insightful article about the history of Booking, shedding light on the ups and downs of these major companies.
-How generative AI is impacting user experiences and how companies should consider integrating it into their relationships with consumers and users.
-CHAT GPT-5 possible launch, OpenAI has begun the trademark registration process and has publicly announced its work on the next version of the virtual assistant, although there is no release date at the moment.
-The debate surrounding generative AI's learning models, especially when it continues to learn from the content it generates itself.
-Attention Insights, a fascinating Lithuanian startup aiming to redefine how we conduct product tests, improve our websites, and run campaigns using generative AI.
And the campaigns by Heineken, L'Oreal, Barceló Hotels, and the rise of virtual influencers!
All of this and a little more in the No. 3 edition of F**News - September 2023 😬 ...
We hope you enjoy it, find it interesting, and that it helps ease your return 🫣
Oh, and as always, if you have any interesting news to share, we'll be delighted to receive them and include them in future editions... the next one coming in October 😊.
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