Methodology | thebrainmixers

The Brain Mixers Method

Hard-hitting truths

To consumers, before asking them, you have to offer them...

Be generous

Brain Mixers Methodology

RECOGNIZE

We will never know more about your business than you or your team. We don't impose; instead, we recognize and help knowledge to emerge, to be homogenized and to be aware of its existence..

EARS OPEN

Before proposing or suggesting, it is strategically important for us to listen to our clients. And by clients, we mean not only our immediate interlocutor but also as many people as possible, including customers and stakeholders. Everyone has a unique perspective and assessment of the company, its distinctive features, and areas for improvement. We don't want to miss out on any valuable insights.

ANALYSE

Only after recognizing and listening, we analyze the inputs received, both internal and external. We consolidate, integrate, and adapt them to the specific circumstances and needs of the brand/organization.

DECODE

We help "break" paradigms and mental barriers, overcome resistance to adoption and change. In essence, we make knowledge flow, provide training, we accompany in the implementation, and ensure that people feel good and integrated into the projects.

EMPOWER

There is no point in implementing projects if the internal teams responsible for them don't take ownership. We help teams "grow," take responsibility for projects, and gain independence to continue developing the company.

VISUALIZE

We don't settle for the obvious. We work not only to address short-term needs but also to help build transcendent brands in the medium to long term. To achieve this, we analyze trends and propose evolutions in value proposition, business models, positioning, and more. Brands are living entities that cannot remain anchored to a single reality.

EXECUTE

We don't just stay in theory. If the project requires it, we accompany you throughout the implementation, coordination, integration, and launch process. We also offer the option of "micro-interim" support if you want ongoing guidance and advice beyond a specific project. We are passionate about evolving and growing with you.

And we cannot approach any project without...

MEASURE - INTERPRET - IMPROVE

We have an obsession with being able to measure the impact of all projects because "what cannot be measured is difficult to improve." We define key performance indicators (KPIs), build or assist in building dashboards, interpret data, and provide training to teams in this area. As good consultants, we propose evolutionary actions based on data to drive continuous improvement.