- WE EMPOWER THE CREATION OF TRANSCENDENT AND DISTINCTIVE VALUE PROPOSITIONS -
We focus on providing guidance in all stages of creating a sustainable business:
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Definition of the "Reason Why!..."
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Definition of a differential proposition
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Definition of market opportunity
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Confronted SWOT analysis
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Definition of target audience and proposition alignment
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Business model - traction and monetization
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Interaction channels - tailored to the target audience
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Pricing structure
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Definition of tracking KPIs
Business strategy
Mkt/Comms strategy
To build a "differentiated and sustainable" business, it is crucial to establish a strong brand that resonates with consumers:
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Analysis of "Drivers" & "Barriers".
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Definition of "Killer promise" + "Minimum promise".
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Establishment of brand values
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Construction of brand messages
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Definition of interaction channels - ON/OFF
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Definition of user acquisition channels
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Establishment of "performance" metrics
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2.0 and 3.0 strategy - Social Media & Native content
Product Optimization
We help you build and/or optimize your digital product. We create from scratch and also conduct detailed audits of digital products:
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Functional proposal analysis
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Evolutionary functional definition
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Analysis and definition of core paths
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UI/UX analysis
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Multi-channel proposal structuring
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e.commerce strategy evaluation
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Service accessibility optimization
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Performance metrics definition
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Performance analysis and optimization
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Email marketing strategy and notifications
In-company Training
As part of our support to clients in their digital transition, we provide in-company training covering the following knowledge areas:
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Business models
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Online marketing
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Mobile marketing
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Communication strategies
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Web analytics
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Mail marketing/notification strategies
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Entrepreneurship - Creative disruption
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Leadership - Team building
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We also prepare specific sessions for clients based on their needs - Masterclasses/Webinars/Courses/...
Innovation & Creativity
We encourage "thinking out of the box" - helping companies envision and navigate the blue oceans that lie before them:
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Paradigm detection and analysis
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Detection and analysis of "showstoppers".
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Detection and empowerment of internal "influencers".
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Creation of knowledge flow dynamics
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Filtering and qualification of disruptive ideas
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Creation of innovation workshops
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Boosting the conversion of ideas into reality
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Search for external inspirations
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Trends catching
We go beyond the known and established. We seek to uncover the future needs of consumers and the market in order to build new, tailored value propositions:
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Market analysis
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Socio-demographic trends analysis
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Focus group development
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New players Analysis
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New business models detection
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Business evolution patterns definition
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Niches business opportunity detection
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Business disruption strategy
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Team structuring
We assist companies in their "cultural" transformation to address new challenges. We drive and help build high-performing teams:
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Level of digitalization analysis
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Definition of critical skills to be developed
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Training plan establishment
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Functional structuring of teams
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Identification of profiles to be filled
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Support in the hunting/selection process
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Individual mentoring for strategic profiles
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Promotion of team synergies
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Facilitation of knowledge flow
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Mentoring & Advising
Are you launching a new digital business? Are you going through a business transformation? Are you considering digital transformation for your business? ... We can assist you throughout the process and accompany you along the way
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Start-ups Mentoring
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Advising high-level management teams
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Strategic planning
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Strategic guidance
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Temporary outsourcing of business/marketing/strategy
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Investment analysis
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Fundraising
© 2024 The Brain Mixers
Tel: +34 620 89 31 62