En el mes de Abril fui invitado a participar en el Digital Summit de Alicante- un evento de nueva creación - El evento pretendía abordar el tema de la tecnología digital como un paso evolutivo en el desarrollo de los negocios, la sociedad y el Estado. Finalmente, por motivos internos, el evento se canceló... pero eso no quita que ya tuviese mi ponencia preparada 🤣... así que he decidido compartirla con vosotr@s... La temática de la cual me tocaba hablar era el cómo es necesario adaptar la propuesta de valor si se quiere ser relevante para los consumidores y de cómo la tecnología nos puede facilitar este proceso. Hay que tener muy claro que son los consumidores los que deciden... y consecuen
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